In order to make a case for whatever cause it may be, the message needs to be supported by rhetorical devices and other symbolic characteristics to give the message another layer of meaning. Our message of advocationg for stable family units was strong in that every single bit of our website takes into consideration either what is effective in educating an individual, and taking into consideration the audience group that needs this message the most.

 

Our design was meant to have a simple, yet professional design that provides the reader an easy-to-view experience. The purpose of the font is for our website to come off as professional due to the fact that our main goal is to educate. The use of the color green is meant to symbolize family, like it does in many Eastern cultures. The square logo on the front of the homepage is meant to give a bit of a childish tone to website due to kids being the main victim or single parent households.

 

The content we used was meant to both make the reader think and to feel for children of single parent households. The "Evidence" tab is to provide clear cut evidence that will convince readers to make responsible choice when considering their family. The "Experience" tab is meant to give insight into the victims of these households, so that the reader will have emotional sympathy for these children which will consequently cause the readers to be informed on the impacts these households have on children.

 

The entire "Creativity" tab was an attempt to educate whom we believe is the most important audience group for this subject: youth. We took interests that young people hold, such as rap and social media, and blended it with real world issues which will help connect with this audience group.